Cambridge Healthy Markets Pilot Program
Many neighborhood markets in communities across the United States are increasing visibility and sales by providing healthier food and beverage selections in their neighborhoods. Based on this opportunity, the Public Health Department, Inspectional Services Department, and Community Development Department for the City of Cambridge are partnering with local store owners to create the Cambridge Healthy Markets Program. This program will provide local food retailers with the resources necessary to promote access to healthy foods in Cambridge neighborhoods.
Newtowne Variety, 93 Windsor Street, and Pires Market, 875 Cambridge Street, have been chosen to pilot this program in the first year. These businesses have agreed to designate areas of their respective stores where customers can easily find products that have less than 10 grams of sugar, minimum of 2 grams of fiber, and a maximum of 200 calories per serving. In addition, these stores will maintain a selection of fresh fruits and vegetables.
In exchange for their participation, Newtowne Variety and Pires Market will be receiving merchandising stands, baskets and signage along with labels that highlight the benefits of healthy products. Also, these businesses will be receiving free design assistance with exterior signage and window displays to highlight the healthy options. Besides the façade design services, the businesses will be eligible for a reimbursement grant to make these storefront improvements and will be encouraged to participate in other business development services available through the City of Cambridge, including the Best Retail Practices Program.
If you would like more information about the Cambridge Healthy Markets Pilot Program, please contact Chris Basler at the CDD Economic Development Division at (617) 349-4601 or e-mail him at firstname.lastname@example.org.